A major reason as to why we started a clothing brand is because we have nowhere to look to for the clothes we want, hence we create them. Our beliefs stem from the greats from various fields who have revealed that their products weren’t an epiphany but a need they searched for. As the saying goes, “necessity is the mother of all inventions.” We abide by the same. 

Moreover, customizing a piece of clothing makes it a unique 1 of 1 product, exclusive only to you. It gives the clothing a personal touch and it becomes an aesthetic that pays a homage to you. Many of the people who are looked up to for fashion have invested time into custom pieces like Jaden Smith and A$AP Rocky. The former of which has built a clothing brand around his style that gets sold out every time he drops them, and it all started with him not finding clothes that align with his style and vision. Painting or sewing patchworks on denim gives the piece a really cool and wavy look. 

Many people custom design their shoes as well, starting from an all-white shoe, which is equivalent of a blank canvas, or adding to an already colorful shoe. People who customize shoes in exchange for money have all said that an all-white Nike Air Force 1 is the best shoe to paint on. Its silhouette, shape, and cuts make it an easy shoe to work on and even makes doodling look go.

If sewing, drawing or painting isn’t your forte, then a way you can express yourself is tie-dye. This is a very simple way of showcasing your own color schemes and patterns. For this you just need a bunch of dye, a bucket full of water, strings and a clothing piece you’d want to work on.

You soak the piece in the bucket of water, tie it with strings in the pattern you would want the dye to take and then add the dye. Give it almost a day to dry up and then bust them out to a party, concert or even to your class!